Product Management — AVP & Sathyam Builders Website
60 years of building legacy — translated into a digital product that converts architects and developers.
0+
Years of Legacy Showcased
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Showcase Projects Catalogued
Lead Gen
Inquiry Flow Converted
Tools & Methods
The Challenge
AVP & Sathyam Builders had decades of high-profile project experience spanning US FDA-compliant pharmaceutical facilities, tech campuses (Hewlett Packard), hospitals (Bangalore Baptist Hospital — zero disruption to active operations), and luxury residential projects — but no digital presence that communicated this to modern clients. The product challenge was defining an information architecture that conveyed both heritage and contemporary capability to two distinct audiences: corporate architects and project managers who evaluate on technical track record, and residential buyers who evaluate on visual quality and brand trust. A 60-year-old firm's oral history had to be structured into navigable digital content without losing the authenticity that differentiated them from newer competitors.
Product Requirements Document
PRODUCT REQUIREMENTS DOCUMENT
AVP & Sathyam Builders — Corporate Website
Varun Cumbanungam · AI Product Manager · AVP & Sathyam Builders (2023)
Doc ID
AVPS-PRD-V1
Status
Approved
Owner
Varun C.
Date
2023
Version
1.0
Problem Statement
A 60-year-old Bengaluru construction firm — HP, Bangalore Baptist Hospital, luxury residential — has no digital presence to communicate its legacy to modern clients.
Primary Users
Commercial Architect / PM
Technical track record, project portfolio depth
Corporate Facilities Mgr
Industrial/pharma capability, certifications
Residential Buyer
Visual quality, luxury positioning, trust
Client (Internal)
Admin access to update content
Portfolio Highlights
- Pharmaceutical — Wrigley India (US FDA compliant)
- Tech campus — Hewlett Packard Electronic City
- Hospital — Bangalore Baptist (zero disruption)
- Luxury residential — premium apartment complexes
- Institutional — Software Technology Parks of India
Key Acceptance Criteria
- AC-120+ showcase projects accessible in 2 clicks
- AC-2Contact form submits without page reload
- AC-3Framer Motion animations at 60fps on mobile
- AC-4Commercial + residential portfolios visually distinct
- AC-5Page load under 3s on 4G Indian mobile
- AC-6Hero conveys 60-year legacy within 5-second read
Information Architecture
- IA-1Homepage — heritage hook + dual-audience CTAs
- IA-2Commercial — pharma, tech, hospital, institutional
- IA-3Residential — luxury apartments, villas
- IA-4Services — construction management types
- IA-5About — 60-year history, leadership, certs
Product Artefacts Delivered
- PRD V1 — audience mapping, IA, conversion flow
- Content strategy — project catalogue, copy tone
- Figma wireframes — homepage, portfolio, contact
- Lead qualification spec — inquiry fields + routing
CONFIDENTIAL · AVP Sathyam PRD
PRD · Content Strategy · Figma Wireframes · Lead Qualification Spec
Full PRD and supporting artefacts available upon request
Results
avpsathyambuilders.com live with a full project catalogue — pharmaceutical manufacturing, tech campuses, hospitals, and luxury residential — with animated storytelling and a structured inquiry flow for new client enquiries. The content architecture separates commercial and residential portfolios with distinct credibility signals for each buyer type. The contact and inquiry flow was designed to qualify leads before handoff to the client, reducing unqualified enquiry volume.
Interested in this work?
Full architecture walkthrough and code review available during interviews.